![]() ![]() Lastly, the holidays have been over for months so you should know which keywords are low converting and draining your ad spend and turn them into negative keywords. If you haven’t changed your holiday campaigns back by now, stop what you’re doing, and lower the bids on winter-specific keywords. Your Keyword Bidding Shouldn’t Be the Same in Spring as it Was in Winterįor example, bidding lower on certain keywords like “swimsuits” or “ice packs” because they have a lower search volume during the winter months and bidding more aggressively on keywords like “sweaters” because it’ll be more competitive. It’s time to clean up product descriptions and bidding. During the winter months, the product description may have said something along the lines of “Warm Sweater for Winter” and now the description says “Casual Cute Spring Fall Pullover Tunic Sweatshirt.” This is an example of a product that can be changed depending on what season we’re in. If your product descriptions are catered to the holidays or the winter, you should definitely change them as shoppers are searching differently as the seasons change. In my post about holiday ad campaigns, I mentioned experimenting with campaigns and product descriptions unique to the holiday season. Clean Up Product Descriptions to Reflect the Season This starts with some spring cleaning inside your Ad Badger account. You want to be sure to have your product pages optimized, your ad groups organized, your target ACoS figured out, and your brand trust high to avoid the dip in sales. However, you still don’t want to give shoppers another reason to not buy from you. This shows that fewer conversions could be attributed to less shopping. Leading up to March, our stats show there was a large sales drop off since the holidays and according to Similar Web, Amazon saw fewer visitors in the last two months. But, something is causing shoppers not to convert. In this instance, the way sellers are advertising isn’t the problem given the high visibility. This could be attributed to a lot of things like shopping trends, the way your product pages are set up, what niche you’re in, or how you’re advertising. Compared to the holidays, the majority of Amazon sellers saw a high number of impressions and clicks, but a low number of sales. Last week, I posted the February 2018 statistics we collected from our users. To put this post into context, I’m going to refer to the Amazon PPC stats that are leading us into the new season. It starts with some account spring cleaning.Īdjust Your Advertising to the Data to Get Ahead This Season Badgers don’t hibernate, but I feel well rested and ready to provide readers with new ways to optimize their Amazon PPC campaigns. ![]()
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